By Raven Boone, The News Reporter
Verizon Wireless has become the latest in the franchise to partner with Victra, an independently owned authorized retailer of Verizon products and services. The company’s primary focus will be customer service and consumer satisfaction.
The partnership was unveiled during a Columbus Chamber of Commerce and Tourism ribbon cutting ceremony Thursday. “There could have been a chance that we lost this locally, and that would have been terrible for the service and the customers,” said Chamber President Jennifer Holcomb.
“Victra coming here is a positive step for the community.” The change reflects Verizon’s commitment to connect with consumers on a more personal level, company officials said. Victra is a North Carolina based Verizon affiliate that operates out of Raleigh.
The company has over 1,000 store locations in 46 states and works to pair customers with products in a “caring, fun and trustworthy manner.” Guided by core values of integrity, collaboration, innovation, performance, and celebration, Victra prides itself on being a company of human connections.
“We’re the largest Verizon retailer around,” said manger Jason Barnes. “Our motto is ‘connecting technology to life’ so what that means is we try to provide our customers with the best products and the best service,” he added.
Victra is also a proponent of community involvement and supports local initiatives that serve the communities in which their stores are located.
Current Verizon users can expect business to go on as usual, company representatives stressed. “Think of us as the middleman, or your local ‘Mom and Pop’ shop,” explained assistant manager Whitney Hannah.